Doing more with less – transitioning to circular economy through business model innovation

Date: October 31, Monday, 10:50 – 12:30 / 14:00 – 15:40 (JST)

Zoom webinar:
This session will be streamed live via zoom webinar.
If you would like to join our webinar, please register here:

The COVID-19 pandemic imposed tremendous changes to our everyday life, and we are ever in need to explore creative strategies and approaches for circular economy. Among the strategies, business model innovation plays a vital role in transforming the current practices into the circular economy. In this session, we will bring together researchers, educators, and practitioners to discuss the recent trends in circular economy research with an interest in business model innovations. Relevant topics include, but are not limited to, sustainable consumption and production, sustainable design, consumer lifestyle, behavioral design, platform economy, sharing services, product service system, and policy design.

[Presentation schedule]
10:50 – 11:10 How will service-oriented circular economy businesses contribute to environmental sustainability? – An introduction (Yusuke Kishita, The University of Tokyo)

11:10 – 11:50 (Keynote) Circular fashion by airCloset
(Satoshi Amanuma, airCloset)

11:50 – 12:10 Designing sustainable fashion rentals based on environmental benefit and consumer preference
(Eri Amasawa, The University of Tokyo)

12:10 – 12:30 Circular business models for plastics in India
(Monique Retamal, University of Technology, Sydney)

Lunch break

14:00 – 14:20 Unlocking the sustainability potential of circular business models by design
(Daniela Pigosso, Technical University of Denmark)

14:20 – 14:40 Toward the realization of circular economy business for home appliances and industrial equipment
(Gaku Miyake, Panasonic, Inc)

14:40 – 14:50 Development of an indicator system to measure the implementation of the SDG12 on sustainable production and consumption for enterprises in Vietnam
(Minh Tú Nguyen, The Institute for Circular Economy Development (ICED), Vietnam)

15:00 – 15:40 Panel discussion (Moderator: Koji Kimita, The University of Tokyo)

The Environment Research and Technology Development Fund (JPMEERF20223R04) of the Environmental Restoration and Conservation Agency Provided by the Ministry of Environment of Japan, “Research on assessing environmental impact reduction potential for service-oriented circular economy businesses”