Behavioral changes in daily life are essential for saving energy, preventing diseases, and reducing damages from natural disasters. However, it is often difficult to set in place laws and other regulatory measures that are directly targeted at individual behavioral changes. That is why there is an increasing interest in using behavioral science insights, which are called
“nudges”. They utilizes the psychological biases of people in an attempt to lead their behaviors toward “good” outcomes. This symposium will look into innovative approaches for public policy and business utilizing nudges, focusing on energy savings and health promotion.
Date & Time: 13:00-16:00 Wednesday November 25, 2015
Keynote lecture:
Dr. Ken Haig, Director of Regulatory Affairs, Opower Japan
Professor Alberto Alemanno, Jean Monnet Professor of Law, HEC Paris
Registration fee:Free → Registration form
Venue: Yayoi Auditorium Annex at the University of Tokyo Hongo campus, Yayoi Section
Language: English/Japanese simultaneous interpretation
Hosted by:Science, Technology and Innovation Governance Unit, Graduate School of Public Policy, the University of Tokyo
Program:
13:00-13:05 Opening remarks
Hideaki Shiroyama, Dean, GraSPP, The University of Tokyo
13:05-13:45
[Keynote1] “Applying Behavioral ‘Nudges’ to Energy Management: Behavioral Energy Efficiency and Demand Response
Dr. Ken Haig, Director of Regulatory Affairs, Opower Japan
13:45-14:25
[Keynote2] “Using Behavioural Insights to Design Innovative Policies”
Professor Alberto Alemanno, Jean Monnet Professor of Law, HEC Paris
14:25-14:35 Break
14:35-15:00 ”Can nudges promote energy efficiency?”
Ken-ichiro Nishio, Central Research Institute of Electric Power Industry
15:00-15:15 “Can technology and nudge provide synergy in healthcare?”
Akio Onishi, GraSPP, The University of Tokyo
15:15-15-25 “University of Tokyo Nudge Unit a GCL project for Healthier Eating Habits”
Daisuke Matoba，Graduate School of Interdisciplinary Information Studies, the University of Tokyo
15:25-15:35 “Nudges in the Obama Administration”
Andrei Greenawalt, Temple University
15:35-16:00 Panel discussion
[Moderated by] Atsuo Kishimoto, Graduate School of Public Policy, The University of Tokyo
For inquiries: contact us at STIG@pp.u-tokyo.ac.jp
11.25.2015