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科目名 18. Global Business Strategy and Policy
開設研究科:工学系研究科
科目番号:3792-141
担当教員 元橋 一之
配当学期/時間 A1/
金(Fri)1限[8:30-10:15]、金(Fri)2限[10:25-12:10]
使用言語 英語
単位数 2単位
教室 工学部3号館32講義室
解説 This course covers some essentials on "global business", such as global strategy, strategic alliance (JV with local companies) and marketing strategy. The course is organized by combining lectures on theory, case method teaching and guest speaker talks to foster students' problem solving abilities in a real business world. In addition, a focus is put on emerging economies, particularly China and India. In order to facilitate effective interactive process in case based teaching, a number of enrolled students could be restricted to 30-35 people. In this process, students in the TMI departments as well as those in TMI sub-major have some priority.

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